Go to market strategy consulting
A three-week strategy sprint to set your ICP, positioning and channel plan, followed by the outbound team that puts it in front of your buyers by email and LinkedIn.
Go to market strategy consulting
Go to market strategy consulting often ends where the hard part starts. The deck is approved, then a busy team has to turn it into lists, messages and meetings on top of their day jobs.
We stay for that part. The same team that wrote the strategy builds the outbound to carry it, and adjusts the strategy when buyers react differently from what anyone expected.
ICP, market size, positioning, messaging and a channel plan in three weeks.
Email and LinkedIn sequences to the first segment within a month.
Weekly results showing which segment and message book calls.
The strategy updated with what the market said, every month.
How it works
Strategy first, then the channels that carry it to market. Here's what happens and when.
We look at your wins, losses and current pipeline to see which buyers actually close, how long it takes and where deals stall.
Your ideal customer profile (ICP), market size, positioning, messaging and channel plan, written down in a document your whole team can use, and agreed with you before anything goes out.
Outreach domains and inboxes warmed up, LinkedIn profiles ready, and verified lists built for each segment in the plan.
Email and LinkedIn sequences go live segment by segment. Every reply is handled the same day and interested buyers are booked onto your calendar.
We compare segments and messages, move budget to what books calls, and take the plan into new verticals or regions when you're ready.
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Based on real email campaign results; LinkedIn adds to it. Move the sliders to match your business.
The maths: 2% of emails get a reply → 4% of replies are interested (0.08% of emails) → 30% of those book a call → your show rate → your close rate.
That is about 1 positive reply per 1,250 emails and 1 booked call per 4,200 emails. Not every booked call happens, so set your show rate too. Each lead gets up to 3 emails. Figures are monthly, once campaigns are running, and rounded down. Your results depend on your market and offer.
What you get
A plan on paper is only half of go-to-market. We also run the channels that carry it.
Outreach-only domains and warmed inboxes, verified lists and short, specific emails, sent at a pace that keeps you out of spam.
Connection requests and messages from prepared profiles, timed around the emails so buyers recognise the name when they reply.
Who buys, who signs and how many of them exist, counted before a single message goes out.
Hiring, funding and tech-stack signals from Clay, so messages land when the timing is right.
Every reply answered the same day on whichever channel it came in. Interested buyers booked straight onto your calendar.
Leads and conversations synced to HubSpot or your CRM, with a weekly report on what's working.
Pricing
Every plan includes the same team, the same process and both channels. You choose how many buyers we reach each month.
$4,500/month
$7,500/month
$11,000/month
Three weeks to a written go-to-market plan: ICP, positioning, messaging and a channel plan you keep. Credited against your first month if you go on to a plan.
$5,000one-off
Ask about the GTM Strategy SprintPrices in US dollars, billed monthly. 3-month minimum, then month to month.
FAQ
Interviews and won-deal analysis, your ICP and buying committee, market size by segment, positioning and messaging, an offer, and a channel plan with targets. The outbound execution is optional and runs on a monthly plan.
Three weeks for the full sprint. You'll see drafts of the ICP and positioning in the first two weeks.
Yes. We'll tell you where events, ads, partnerships or content fit, even though we only run email and LinkedIn ourselves.
No. Emails go from separate domains registered only for outreach, so your company domain is never used, and every inbox is warmed up first. On LinkedIn we keep daily activity well inside the platform's limits and write like a person, not a bot.
No, and be wary of anyone who does. Results depend on your market, your offer and your sales process. We commit to the work: the agreed number of buyers reached every month, messages tested and improved, and every interested reply booked in for you.
Three months to start. That's how long it takes to test angles properly and see reliable numbers. After that it continues month by month.
Who we work with
We do our best work when the market is big enough and someone is ready for the calls.
Tell us a little about your business. We'll look at your market and who you sell to, then come to the call with what a go-to-market push could realistically do for you.
Times are shown in your time zone. You'll get a calendar invite with a Google Meet link.
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“After 16 years in B2B marketing, cold email is currently the fastest way I know to get in front of the right buyers. When done right, it books qualified calls within weeks.”
Fergal Byrne, Founder
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